Chipotle Mexican Grill is announcing it will introduce the new Fajita Quesadilla on March 2 as a digital-only menu item on the Chipotle app and Chipotle.com. For the first time, guests will be able to get their Chipotle Quesadillas with Monterey Jack cheese, their protein of choice and fresh fajita veggies via Chipotle's digital ordering channels. The Chipotle-Honey Vinaigrette dressing will also be offered as one of the three included side options guests can select for all Quesadillas on the Chipotle app and Chipotle.com.
In late 2022, TikTok creator Alexis Frost reviewed a Chipotle Steak Quesadilla with Fajita Veggies, dubbing it a perfect "10" for her 2.4 million followers. Fellow food critic Keith Lee stitched Alexis' TikTok with a video of himself sampling the Quesadilla with a DIY vinaigrette hack, made by combining Chipotle-Honey Vinaigrette dressing and sour cream. Keith's coveted "10 out 10" rating of the "hack" flooded the feeds of his more-than-10.7-million followers, and the entire platform took notice. In the week following Alexis and Keith's videos going live, Chipotle saw more than 30.6 million views, 3.7 million likes, 47,200 comments and 69,500 shares of viral TikTok content about the Steak Quesadilla with Fajita Veggies.