For people constantly on the go or for parents juggling multiple responsibilities, finding a work-life balance can be tricky. A recent Atomik study for the National Frozen & Refrigerated Foods Association (NFRA) suggested that the time needed to prepare meals is one of the more pressing barriers Americans face regularly. Almost all Americans (94%) look for food options with a longer shelf life so it's available for cooking convenience — and at least once a week, frozen foods have bailed out almost four in five (77%) parents during last-minute "what's for dinner" conversations.
Finding ways to make mealtime preparation easier means one less chore to worry about, and it's no surprise that a mix of nutritious ingredients, affordable meals and quick meal preparation time is what Americans want and need. This March marks NFRA's 40th celebration of National Frozen Food Month, and it's time to put frozen foods in the spotlight, as they may be a key piece of the puzzle when it comes to adding easy-to-grab, nutritious ingredients to dinner plans.