From kababs to casseroles, consumers looking for flexibility with last-minute meals have a new option in the frozen section: Crescent Foods Individually Frozen Halal Hand-Cut Boneless Skinless Chicken Thighs.
Building off the success of their individually frozen chicken breasts, Crescent Foods, a brand in the Halal industry, has launched this new item for retail and E-commerce. The five-pound bag is resealable so customers cooking at home can pull out one or more at a time, depending on the needs of the meal and the family size. The packaging has been designed to catch shoppers' attention with bright colors — yellow for the chicken thighs and blue for the chicken breasts.