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Meat and Poultry Industry NewsNew Consumer ProductsBeefBurgers

The Habit Burger Grill introduces the Jalapeño Char burger

The new menu item makes its limited debut April 19.

By Industry News
The Habit Burger Grill logo
The Habit Burger Grill

Courtesy of The Habit Burger Grill

April 18, 2023

The Habit Burger Grill, the California-based restaurant company known for its award-winning Charburgers grilled over an open flame, signature sandwiches, fresh salads, and more, is announcing the launch of their latest limited-time offer (LTO): the Jalapeño Char. Available at participating locations, the burger debuts on Wednesday, April 19.

The Jalapeño Char is a feast for the senses from the very first spicy, savory, creamy bite, to the last. While the Jalapeño Char is spicy, it is complemented by the other ingredients for a balanced heat that exemplifies the craft and creativity infused into each The Habit Burger Grill burger. The LTO is handmade to order with a chargrilled patty topped with American cheese, a spicy jalapeño jam, The Habit Burger Grill’s signature house-made jalapeño mustard ranch and is nestled between lettuce, tomato and pickled jalapeños for an extra kick — all layered inside a warm, toasted brioche bun.

“We’re always looking to innovate, to bring more craft, to showcase our passion for the perfect char burger—and we think we’ve found it with the updated Jalapeño Char, “said Jack Hinchliffe, global chief marketing officer for The Habit Burger Grill. “We’ve added several different notes of jalapeño with our delectable jam, creamy house-made ranch and pickled jalapeños—which elevates this burger in every sense—you can taste the craft and care that goes into each bite.”

The Habit Burger Grill was named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State.” With its cooked-to-order mantra, The Habit Burger Grill’s open flame sears a distinctive smoky flavor into their famous Charburgers, fresh marinated chicken, sushi-grade ahi tuna and tenderloin steak. Guests at The Habit Burger Grill can always count on freshly-made, handcrafted quality served up with genuine hospitality.

Connect with The Habit Burger Grill on social media at facebook.com/habitburgergrill, instagram.com/habitburgergrill, twitter.com/habitburger, tiktok.com/@habitburgergrill and youtube.com/habittube.

Source: The Habit Burger Grill

KEYWORDS: beef burgers limited-time-only new consumer products The Habit Burger Grill

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