Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry NewsNew Consumer ProductsDeli

Before the Butcher launches award-winning plant-based pepperoni

This pepperoni is gluten-free, soy-free, non-GMO, dairy-free, cholesterol-free, hormone-free, and antibiotic-free.

By Industry News
Before the Butcher plant-based pepperoni
Before the Butcher
May 5, 2023

Before the Butcher, a manufacturer of plant-based burgers, grounds, and other unique plant-based proteins such as chicken and sausage, has launched a new product line. Their kitchen cooked up a plant-based pepperoni that offers all the flavor and texture of classic pepperoni, without meat.

This pepperoni is gluten-free, soy-free, non-GMO, dairy-free, cholesterol-free, hormone-free, and antibiotic-free, making it suitable for people who are health-conscious or have dietary restrictions.  

It’s brand new but already being recognized as a top new product. The National Restaurant Association Food & Beverage Award (FABI) named the plant-based pepperoni as a 2023 award recipient, which will be celebrated during the National Restaurant Association Show in Chicago. 

The plant-based pepperoni is made from natural ingredients and uses a proprietary pea protein, radish extract, paprika and other spices to give the pepperoni a hint of spice that captures the flavor profile matching meat-based pepperoni from around the world.

"Our new plant-based pepperoni offers an amazing taste experience that mimics real pepperoni so well, it would fool even the most sophisticated palate. We understand that consumers are looking for delicious, healthier, and more sustainable alternatives to animal protein. That's why we're thrilled to offer a product that fits this market need and delivers a great taste without any compromise," said Danny O'Malley, founder and president of Before the Butcher.

The plant-based pepperoni is versatile and can be used in a wide range of dishes. It can be added to pizza, sandwiches or salad. It’s also suitable for meatless pizza programs at school, home, work, or healthcare facilities.  

Before the Butcher’s plant-based pepperoni joins their portfolio line of products including plant-based patties, beef, taco, Italian, chorizo and Breakfast Grounds and the economical Mainstream line of Plant-Based Patties. Their products are made in the U.S.A. and are a suitable substitute for anyone looking to reduce their meat consumption without sacrificing flavor or texture.  

For more information about Before the Butcher's plant-based pepperoni, visit their website at www.btbfoods.com.

Source: Before the Butcher

KEYWORDS: before the butcher new consumer products pepperoni plant based

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Meat and Poultry Industry News
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Turkey
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Colorado Premium logo

Colorado Premium acquires Old Hickory Smokehouse

Niman Ranch Uncured Grass-Fed Beef Bacon

Niman Ranch introduces beef bacon

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Before the Butcher logo

    Before the Butcher expands plant-based pepperoni distribution

    See More
  • Before the Butcher logo

    Before the Butcher launches plant-based breakfast sausage

    See More
  • Before the Butcher logo

    Before the Butcher debuts plant-based snack sticks

    See More

Related Products

See More Products
  • Food Plant Sanitation: Design, Maintenance, and Good Manufacturing Practices, Second Edition

See More Products

Events

View AllSubmit An Event
  • April 26, 2012

    Food Plant of the Future: Raising the Bar on Plant Air Quality

    On demand Exclusively for thought-leaders in food and beverage processing facility management, Food Plant of the Future webinars are presented by Hixson, a leading design and engineering firm of food processing facilities in North America.
  • November 7, 2013

    Food Plant of the Future: The Future of Wastewater Management

    Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...
View AllSubmit An Event
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing