Certified Angus Beef and Niman Ranch have joined forces to bring consumers an exclusive new product: Certified Angus Beef Grass-Fed by Niman Ranch.
This new product combines the quality of the Certified Angus Beef brand with the humane and sustainable practices of Niman Ranch and its network of independent family ranchers. The result is a grass-fed beef product that is well-marbled, tender, and naturally raised without the use of hormones or antibiotics.
"Our longstanding partnership with Niman Ranch represents a shared commitment to offering the best beef products that meet a variety of consumer preferences," said John Stika, president of Certified Angus Beef.
Stika shared that Certified Angus Beef has long heard the request for a grass-fed product, but it wasn’t until now that the brand could offer a grass-fed program without sacrificing quality and taste. While grass-fed beef is traditionally known for often being lean and carrying a metallic flavor, Certified Angus Beef Grass-Fed by Niman Ranch offers a product that consistently delivers a premium eating experience.
John Tarpoff II, vice president of beef operations at Niman Ranch, said that the decision to partner on the new product comes down to quality and the integrity of the companies.
“Consumers know that they are going to get a quality eating experience they can feel good about when they see the Niman Ranch and Certified Angus Beef brands,” Tarpoff said.
Tarpoff attributed the consistent, well-marbled Certified Angus Beef Grass-Fed to top-end Angus genetics, quality pasture forages and animal care that minimizes stress.
“In a marketplace that is increasingly more competitive and crowded, the Certified Angus Beef and Niman Ranch brands together offer chefs and grocery stores the opportunity to provide a grass-fed option for those that are looking for it, with a product that is also tender, flavorful and juicy,” Stika said.
Dana Bean, owner of Oxford Trading Co., a supplier to premium retailers, looks forward to being able to offer the product.
“People are going to recognize the quality of this grass-fed beef before they even taste it,” Bean said.
He shared that this beef gives his customers the opportunity to diversify their product selection and provide another Certified Angus Beef brand choice.
“I haven’t been this excited about a product in a while,” Bean said.
This exclusive new product is currently only available in select markets. Chefs and retailers interested in trying Certified Angus Beef Grass-Fed by Niman Ranch can contact their local distributor for more information.
Sources: Certified Angus Beef LLC; Niman Ranch
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