The last time that White Oak Pastures was on the cover of this magazine, it was because owner Will Harris had decided to build a processing plant to slaughter his own grass-fed beef. Over the last dozen years, the company continues to be at the forefront of producing pasture-raised beef.

Verde has had to speed up a planned expansion as demand for its grass-fed beef skyrockets during the Coronavirus pandemic. Founder/CEO Dana Ehrlich speaks to Independent Processor editor-in-chief Sam Gazdziak about the company’s adaptations during this uncertain time.

Meat products have become increasingly complicated as the desires of consumers continue to grow and change. At one point — not too long ago — it was newsworthy when a company included the word “natural” on their label to describe their steak, chicken breast or hot dog. 

The current goals of Bord Bia, aka the Irish Food Board, is to make sure that Irish beef becomes just as prevalent in American retail stores.