Verde has had to speed up a planned expansion as demand for its grass-fed beef skyrockets during the Coronavirus pandemic. Founder/CEO Dana Ehrlich speaks to Independent Processor editor-in-chief Sam Gazdziak about the company’s adaptations during this uncertain time.

Meat products have become increasingly complicated as the desires of consumers continue to grow and change. At one point — not too long ago — it was newsworthy when a company included the word “natural” on their label to describe their steak, chicken breast or hot dog. 

The current goals of Bord Bia, aka the Irish Food Board, is to make sure that Irish beef becomes just as prevalent in American retail stores.

To attract customers, companies are developing creative packages that are attractive and informative, while still keeping the food safe.

PRE Brands has a large catalog of grass-fed beef products and the expertise that comes from years of experience.