The city of Asheville, N.C., is a place where culinary creativity runs wild. Much of that is in the form of alcohol – there may be more craft breweries per capita in Asheville than any other city. 

Kay Cornelius and the Panorama Meats team are on the cusp of carving out a prominent place in the beef industry by bringing its message and its grass-finished organic beef to a wider national audience.

The last time that White Oak Pastures was on the cover of this magazine, it was because owner Will Harris had decided to build a processing plant to slaughter his own grass-fed beef. Over the last dozen years, the company continues to be at the forefront of producing pasture-raised beef.

Verde has had to speed up a planned expansion as demand for its grass-fed beef skyrockets during the Coronavirus pandemic. Founder/CEO Dana Ehrlich speaks to Independent Processor editor-in-chief Sam Gazdziak about the company’s adaptations during this uncertain time.