Steak brand Pre Brands is announcing refreshed retail packaging for the company's portfolio of steaks and ground beef products.

Now on shelves nationwide, the updated design makes protein unmistakable at first glance, clearly communicating beef's nutritional strength while bringing Pre's ethos – Beef Done Differently – to life. The proprietary, patented packaging uses a clean, white chipboard base paired with a clear, 360-degree viewing window that allows shoppers to see the quality of the beef from every angle.

"Shoppers are increasingly thoughtful about how and where they spend their food dollars, and protein plays a central role in their purchasing decisions," said Nicole Schumacher, chief marketing officer for Pre Brands. "This redesign puts protein front and center, clearly signaling value and transparency so consumers feel confident choosing premium beef as a quality whole protein."

Led by Pre Brands' internal creative team, the packaging refresh was shaped by extensive consumer research that underscored the importance of visible quality, clear sourcing and nutrition and wellness cues. New features to promote these priorities include:

• Protein-forward packaging: Prominent grams of protein per serving highlighted on every steak and ground beef pack
• Full visibility and clean design: Clear package structure and a white chipboard base that showcases the natural color and quality of Pre's beef while communicating freshness
• Refined visual storytelling: Pastoral imagery that emphasizes open pastures and sustainability over traditional clichés
• Cohesive color system: Subtle color-coded flaps for quick SKU identification while maintaining a unified brand block

Beyond aesthetics, the packaging features improved recyclability and also reinforces Pre's core commitment to sourcing 100% grass-fed and grass-finished products from pasture to plate.

"At its core, this packaging elevates beef's role in today's diets," Schumacher said. "By leading with protein and transparency, we're helping shoppers quickly understand the nutritional value of what they're buying and why Pre is different."

Pre Brands products are available in the refrigerated meat section at grocery retailers and club stores nationwide, as well as in e-commerce channels including Instacart.

Source: Pre Brands