Food supplement company Equip Foods is announcing the presale of its new Prime Bar, a grass-fed beef protein bar designed for health-conscious consumers. Available in July 2025, Prime Bar combines 20 grams of pasture-raised beef protein with a fudgy texture and nutrient-dense superfoods.

Prime Bar is made with collagen and colostrum—two ingredients that assist with gut health, immunity and recovery benefits—plus healthy fats from grass-fed tallow and cocoa butter and naturally sweetened with dates and honey.

“We created Prime Bar because nothing like it existed—a superfood protein bar with 20 grams of protein and great taste, made from real foods our bodies actually recognize,” said Anthony Gustin, founder of Equip Foods. “There are clean bars with very little protein and bad taste. Other high-protein bars are full of junk that's harsh on the gut and suboptimal for health. Prime Bar is the protein bar I wanted for my own family.”

“This isn’t just another protein bar. We’re setting a new standard for the category,” said Kieran Mathew, CEO at Equip Foods. “We're optimizing for high protein, nutrient-density, and satiation, while others optimize for macronutrients in isolation, at the expense of health. People are waking up to the truth about ultra-processed foods. Prime Bar speaks to that shift—it’s real food that works, for real life.”

Each bar is third-party tested for protein content, heavy metals, pesticides, glyphosate, microplastics, mycotoxins and molds.

The product is available in two flavors: chocolate and mixed berry. It is available for presale exclusively at equipfoods.com, at $49.99 for a 12-bar box or $42.49, with 15% off for subscribers.

Source: Equip Foods