Veroni, the first brand of Italian charcuterie in the U.S., chooses the IDDBA show, from June 4–6 in Anaheim, Calif., to introduce its animal well-being program. By the end of 2023, all Veroni's trays will be implemented with the certification claim on them: “Humanly Raised Meat.” The historical Italian cold-cut producer sources its pork meat from sustainable farms that adhere to an Animal Welfare Program. The pork used is processed and stored completely separately from other pork meat and is identified with a unique label throughout the production.
According to the “humanely raised” concept, pigs are raised following the Five Freedoms of Animal Welfare, which outline the aspects of animal well-being under human control. These include strict requirements farmers have to respect in all pigs’ life spheres — from their living space on the farm to the animal feed, health, and transport. This means that farmers feed the pigs with a vegetarian diet and do not use hormones.