For those interested in adding new flavors to their weekly meal rotation, a bit of culinary coaching goes a long way. To support these cooking efforts, American Lamb Board (ALB) continued its “Feed Your Adventurous Side” campaign through an integrated partnership with Kittch to showcase the many ways to prepare American lamb.
Kittch is a platform for a new generation of culinary enthusiasts who love to cook. The food-centric livestreaming platform, which launched last year, offers cooking classes, kitchen tours, interviews, market visits and more. Its roster of chefs and foodie personalities offers classes and tutorials through a mix of free and paid content for viewers. The videos are accessed either live or on demand.