Country Archer Provisions, a purveyor of premium, high-protein snacking, is set to unveil its latest offerings at Natural Products Expo West 2024 (booth #5057). Country Archer will be highlighting the Ancestral Beef Blend Meat Sticks and the Pasture-Raised Bison Jerky, two new additions to the brand's lineup of real-ingredient snacks. 

"This year's Expo West is a monumental milestone for us, as we cement our position as a dominant force in the meat snack category," said Eugene Kang, co-founder and CEO of Country Archer Provisions. "Our forward-thinking approach and expansive meat snacking platform have earned us recognition, and we're excited to showcase our latest creations."

The Ancestral Beef Blend Meat Sticks combine the nourishing properties of organ meats with the convenience of modern snacking, offering a wholesome on-the-go option. This product is available in two flavors: Original and Spicy.

As consumer preferences increasingly lean toward premium, clean-ingredient meat snacks, Country Archer has responded by introducing Pasture-Raised Bison Jerky. Both the Pasture-Raised Bison Jerky and Ancestral Beef Blend Meat Sticks align with Country Archer's commitment to wholesome ingredients, featuring grass-fed beef and pasture-raised bison.

"At Country Archer, we're thrilled to debut our latest innovation at Expo West 2024," Kang said. "These products redefine snacking with premium, clean-ingredient meat options, showcasing our commitment to exceptional taste and nutrition. The Ancestral Beef Blend Meat Sticks, featuring organ meats and bold flavors, represent a groundbreaking category innovation, while the introduction of Pasture-Raised Bison Jerky reflects our dedication to providing high-quality, real ingredients that offer a protein-packed punch."

The Ancestral Beef Blend Meat Stick introduces a new snack for the increasing number of consumers concerned about how their dietary decisions affect not just themselves but also the environment, society and animal welfare. Made with 80% grass-fed beef, 10% beef heart and 10% beef liver, Country Archer's use of organ meats breathes new life into a traditionally overlooked and discarded food source, reducing food waste and promoting a more responsible food system. Each Country Archer Ancestral Beef Blend Meat Stick is crafted from premium grass-fed beef and a unique blend of liver and heart meat. Flavor details include:

• Original – infused with authentic cracked pepper and garlic.
• Spicy – a blend of red and white pepper, habanero, and chili powder that delivers a warm kick.

Pasture-Raised Bison Jerky features the brand's original flavor, with 9 grams of high-quality protein per serving, crafted from American pasture-raised bison. The jerky undergoes a flavor-boosting marination process, infusing it with natural smokiness that elevates the profile.

These protein-packed snacks provide a health-conscious option for all, boasting certifications for both keto and gluten-free diets. Each batch is crafted using authentic ingredients, including a premium blend of entirely grass-fed beef sourced from pasture-raised origins, and is free from any additional preservatives, MSG, nitrites or nitrates.

With an MSRP of $1.99 per 24-gram stick, Country Archer Ancestral Beef Blend Meat Sticks are currently available at Sprouts and are coming to Amazon and additional retailers to follow this June. Pasture-Raised Bison Jerky will be available in March at Whole Foods with an SRP of $8.99 (may vary by region).

Source: Country Archer Provisions