Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry NewsNew Consumer ProductsSeafood

Cell-based seafood maker unveils cell-cultivated bluefin tuna toro sashimi

Prototype addresses burgeoning demand for bluefin tuna via a pollution-free, quality-consistent and sustainable supply of the fish.

By Industry News
Wanda Fish cell-cultivated bluefin tuna toro sashimi
Noam Preisman

Credit: Noam Preisman

May 20, 2024

Cell-based seafood maker Wanda Fish Ltd. unveils its first cultivated bluefin tuna toro sashimi. The creation of this prototype addresses the burgeoning demand for bluefin tuna via a pollution-free, quality-consistent and sustainable supply of the fish.

The raw toro specialty is composed of the underbelly of the fish. It has the highest fat content, with especially high omega-3 levels. This awards it a unique buttery sensation, making it the most tender meat of the fish. Wanda Fish's cell-cultivated sashimi possesses the same sensory features of wild-sourced toro sashimi and is imbued with comparable nutritional richness, especially protein and omega-3 fatty acids.

Fat formation

Wanda Fish's cell-cultivated adaptation of the 3D filet combines the cellular mass of muscle and fat created from the Bluefin tuna's own cells, developed together with a plant-based matrix. The company enlisted skilled chefs to bring its sashimi to new heights.

Wanda Fish's patent-pending technology to induce native fat formation in bluefin tuna cells and a whole-cut downstream manufacturing process employs a rapid, low-cost and readily scalable production method. The fat endows the cultivated fish whole-cut with not only its velvety texture but also its flavor and essential nutrients, including omega-3s.

"A key focus in the creation of our product was achieving the same level of fat marbling as real Bluefin toro sashimi to create the same look and mouthfeel," said Daphna Heffetz, Ph.D., co-founder and CEO of Wanda Fish. "Reaching this milestone demonstrates Wanda Fish's ability to bring to market a whole-cut bluefin tuna toro filet without harming the ocean or diminishing the population of wild fish. The product is sustainable, and of course free of microplastics, mercury, and other chemical toxins all-too-commonly found in wild catch."

"Our prototype is unique in the cultivated food industry, as there is no cooking or panning of the product" said Malkiel Cohen, VP of R&D for Wanda Fish. "Using multiple bluefin tuna cells to create both muscle and fat and our plant-based 3D design, we capture the essence of a raw fish fillet without preservatives, artificial additives, or GMOs."

Bluefin tuna is considered the pinnacle of tuna species. They are no easy catch, not only because they are one of the ocean's fastest and long-distance swimmers, making them difficult to raise in captivity, but also because they are a prized marine delicacy. Overfishing and illegal fishing have prompted governments to place caps on fishing activity by implementing strict fishing quotas, which has also contributed to its premium price.

Toro sashimi is a luxury dish served mostly in high-end restaurants across Japan, but is also available in exclusive sushi outlets globally. A single 1-kilogram serving can cost $100 or more.

"Cultivated bluefin tuna is one of those rare food products that makes good business sense," said Yaron Sfadyah, VP of business development & marketing for Wanda Fish. "It is in high demand, with limited alternatives that match the taste and texture of the wild fish, and at an ideal price point and distribution model ... Alternative protein companies often contend with high manufacturing costs, coupled with the low price of animal-based products. It is a completely different story for cultivated bluefin tuna."

"Our scalable platform for producing this premium product, raises its potential to reach price parity with traditionally raised bluefins, speed its journey to the marketplace and maximize profit margins," said Heffetz. 

The start-up will first introduce its tuna in the high-end foodservice sector, with a focus on Japanese cuisine, where sushi and sashimi are traditional features. "Our focus on bluefin tuna as our first product was driven by market needs rather than technology driven," said Heffetz.

Source: Wanda Fish Technologies

KEYWORDS: cultivated protein new seafood products tuna

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Special Reports
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Chicken
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

Various new Primal snack sticks on a table amongst pencils, apples, a pair of glasses, lunch bags and a water bottle.

Protein demand drives snacking occasions

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Several cuts of beef, pork and chicken on a wooden board, cast iron pan and salt.

Validated thermal lethality data and a new tool for ensuring safety of RTE meats

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Senator Jon Tester logo

    Senators work to ban schools from serving cell-cultivated meat

    See More
  • NASDA's 2023 Annual Meeting graphic

    State agriculture officials advocate for clear labeling instruction for cell-based meat products

    See More
  • The National Provisioner News Briefs

    Meat Institute and AMPS Innovation send joint letter to USDA on mandatory labeling for cell-based/cultured meat & poultry products

    See More

Related Products

See More Products
  • handbookseafood.jpg

    Handbook of Seafood and Seafood Products Analysis

  • Handbook of Meat, Poultry and Seafood Quality, second edition

  • seafood.jpg

    Seafood Safety and Quality

See More Products
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing