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Meat and Poultry Industry NewsNew Consumer ProductsBeefChickenSeafood

Dolly Parton and sister launch meal kits with Home Chef

Home Chef begins a four-week partnership with superstar Dolly Parton and her sister Rachel Parton George.

By Industry News
Home Chef x Good Lookin' Cookin' partnership
Home Chef

Courtesy of Home Chef

September 17, 2024

Meal solutions company Home Chef is announcing a new culinary collaboration with global superstar Dolly Parton and her sister and cooking connoisseur Rachel Parton George. This first-of-its-kind, four-week partnership will feature meals inspired by the sisters' most beloved family recipes from their brand-new cookbook, "Good Lookin' Cookin'."

"We are so excited to know Home Chef is bringing some of our favorite recipes to homes across America," said Dolly. "My sister Rachel and I come from a long line of great cooks, and no matter how hard times were growing up, we always found time to gather around the table and celebrate with a meal as a family."

"That's so true", said Rachel. "Food really is our love language; it has always been a cornerstone in our home, and with each of these recipes comes a cherished memory that's close to our hearts. We had such a wonderful time reminiscing while putting this collection of recipes together, and it truly is a dream to get to share them with you. We hope you will love them as much as we do."

Dolly and Rachel grew up with their family in Tennessee, and each recipe in their cookbook is inspired by friends and family who contributed along the way. They have hand-selected a few of their favorite recipes from the book to appear exclusively on the Home Chef menu. Customers can place their orders for the "Good Lookin' Cookin'" collection until Oct. 18, 2024. Recipes for this collaboration will change weekly and come in a variety of formats to suit different types of food enthusiasts — including the classic Meal Kit, Express Plus and Culinary Collection. Throughout the partnership, every meal ordered from Home Chef's main menu will arrive in a custom "Good Lookin' Cookin'" co-branded box inspired by the cookbook. Each recipe card will feature a QR code linking to the cookbook for purchase.

Some highlights from the menu:

  • Fried Chicken and Gravy with Dolly & Rachel's mashed potatoes
  • Family Favorite Meatloaf with southern green beans
  • Sirloin Steak with Blue Cheese Butter and broiled potato wedges and broccoli
  • Country Fried Trout with purple and white slaw
  • Barbecue Chicken Breast with spicy mayo corn

In addition to recreating these meals, Home Chef is offering five individuals a chance to win a signed copy of the "Good Lookin' Cookin'" cookbook and a $150 Home Chef gift card. Entry is available by leaving a comment and tagging the person who they love to cook with, or for, on Home Chef's giveaway post on Instagram from Sept. 18 to Oct. 18, 2024.

"We can't even begin to express how excited we are to partner with these pop culture ICONS ... " said Shira Schwarz, vice president of brand marketing for Home Chef. "Dolly and Rachel bring so much joy and love to everything they do — especially when it comes to cooking — and we're thrilled to help bring some of their most beloved family recipes to life in Home Chef's signature easy-to-use format."

Source: Home Chef

KEYWORDS: celebrity partnership Home Chef meal kits

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