Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry NewsChicken

Perdue adopts on-farm hatching concept

Perdue aims to optimize its hatching welfare practices.

By Industry News
Hatchlings
Image by Valéria Gergelyová from Pixabay

Image by Valéria Gergelyová from Pixabay

January 22, 2025

Family-owned fourth-generation US food and agricultural company Perdue Farms has decided to incorporate the on-farm hatching concept NestBorn into their broiler production and supply chain. This approach includes hatching day-old chicks in broiler barns instead of hatcheries.

In the summer of 2023, a demonstration NestBorn Egg Placing Machine was placed into operation by Perdue Foods near its headquarters on the Delmarva peninsula in order to efficiently transfer larger volumes of preincubated hatching eggs into broiler barns. It was the first time a NestBorn machine, which picks up candled and vaccinated eggs from setter trays in an automated and gentle way to then place those egg directly on the floor of a temperature-controlled broiler barn, was installed in the US.

The advantage of hatching directly on farm is that access to feed and water is immediate, lowering the risk of hungry and thirsty chicks. Additionally, hatchery handling and day-old chick transport are also eliminated, which means potential discomfort of the newly hatched chick is avoided. 

After more than one year of demonstration and validation in a “deep litter” context, Perdue Farms and NestBorn have agreed – in a preferred partnership context – to further deploy the NestBorn on-farm hatching solution. In its first phase, two NestBorn Egg Placing Machines – constructed and supported by automation company Viscon – will be deployed in the US, increasing the number of on-farm hatched chicks in Perdue’s operations.

“In our mission to responsibly raise animals for food, we always are looking for continuous improvement of animal welfare,” said Bruce Stewart Brown, chief science officer for Perdue Farms. “A few years ago, we started to investigate the feasibility and potential benefit of on-farm hatching in our operations. We started taking pre-incubated eggs to broiler barns, instead of using the hatcher. We concluded that NestBorn is an additional asset for our broiler operations that will help further our efforts around the highest animal care and in our commitment to no antibiotics ever.”

On behalf of the Belgian-based NestBorn company, General Manager Erik Hoeven said, “Since the official launch of NestBorn in 2018, chicks have been hatched on-farm with our concept in more than 10 European countries. We are very pleased that we found a visionary poultry company in Perdue Farms, who helped us to fine-tune the equipment and methodology for the specific U.S. barn conditions. We hope that favoring the barns instead of the hatchers for the final 2 or 3 days of the hatching process, can offer alternative solutions for Perdue in terms of future hatchery designs and investment strategies.”

Source: Perdue Farms

KEYWORDS: animal welfare broilers industrial Perdue Farms

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Special Reports
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Meat and Poultry Industry News
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Various new Primal snack sticks on a table amongst pencils, apples, a pair of glasses, lunch bags and a water bottle.

Protein demand drives snacking occasions

Several cuts of beef, pork and chicken on a wooden board, cast iron pan and salt.

Validated thermal lethality data and a new tool for ensuring safety of RTE meats

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Perdue Farms achieves high ranking from global Business Benchmark on Farm Animal Welfare

    See More
  • South Korea adopts regionalization policy, limiting potential restrictions on U.S poultry exports

    See More
  • News Brief Feature

    European Commission adopts measure to permit lactic acid on beef carcasses

    See More

Related Products

See More Products
  • fermented.jpg

    Handbook of Fermented Meat and Poultry, 2nd Edition

  • Handbook of Poultry Science and Technology, Two-Volume Set

  • Handbook of Meat, Poultry and Seafood Quality, second edition

See More Products
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing