Consumer trust and innovation intersect as global research reveals strong acceptance of PRRS-resistant pigs. Learn how gene editing, animal welfare, and reduced antibiotic use are shaping the future of pork production worldwide.
A quarter of consumers say they are unsure about the industry’s animal welfare practices, suggesting an opportunity for transparency and clearer messaging to educate the public.
In April 2025, PIC gained FDA approval for its PRRS-resistant pigs, marking a key advance in fighting a major pig disease. Research by Dr. Jayson Lusk in the August 2025 American Journal of Veterinary Research assessed the global economic impacts of this new technology.
RaiseWell Certified is designed to recognize operations already investing in humane care and responsible production, while creating a clear pathway to premium natural retail markets.
Packer/processor members that complete the Animal Welfare Audit actively align with the Meat Institute's Protein PACT goal that by 2030, 100% of Meat Institute members who handle live animals will pass third party animal transport and slaughter audits.