Culver Duck Farm is the only American Humane Certified duck meat producer in North America. Culver Duck pursued this certification in an effort to improve bird welfare practices beyond existing third-party audits. The American Humane Certification fit what Culver Duck was looking for--a strong understanding of duck farming, and openness to feedback. Culver Duck employs similar animal welfare processes and procedures to JJS, despite different certifications. 

Both companies emphasize continuous learning, worker collaboration and consumer-driven improvements in duck welfare. JJS and Culver Duck utilize a team-based approach to bird welfare, founded on shared core values, standards and accountability. This includes empowerment of all employees to ensure proper care of the birds, as well as continuous adaptation to consumer demands and purchasing preferences. JJS and Culver Duck both emphasize open communication and a feedback loop between management and farm workers.