As beef tallow continues to gain popularity among chefs, food influencers and health-conscious consumers alike, Coast Packing Co.—a supplier of animal fat shortenings in the Western US—invites consumers to explore its growing TasteMap, an interactive destination guide to restaurants, markets, butchers and eateries across the country that cook with traditional animal fats like beef tallow and lard.

TasteMap. Courtesy of Coast Packing

The number of establishments on the map using beef tallow has increased from 360 locations in 2020 to 868 locations in 2025, marking a 141% rise. This trend reflects a clear shift towards traditional, flavor-driven cooking methods.

"Consumers are realizing that not all fats are created equal," said Greg Hozinsky, corporate chef of Coast Packing. "Unlike industrial seed oils, which are heavily processed and often chemically extracted, beef tallow is natural, stable at high heat, and loaded with flavor. It delivers unmatched crispness and texture in fried foods. Coast Packing's TasteMap helps consumers find fries, pies, restaurants, butchers, and markets nationwide that cook with or sell traditional animal fats like beef tallow and lard."

Consumers can filter TasteMap by location, dish type or holiday. Each pin includes links, menu highlights and contact information.

Source: Coast Packing