Del Real Foods Chicken Fajitas debut at Target
Del Real Foods expands its presence at select Target locations across the country with broader distribution of its Carnitas and Barbacoa, and the debut of its Chicken Fajitas.
Del Real Foods expands its presence at select Target locations.
Graphic courtesy of Del Real Foods
Hispanic fresh foods company Del Real Foods is expanding its presence at select Target locations across the country with broader distribution of its Carnitas and Barbacoa, and the debut of its Chicken Fajitas. Now featured in Target's Prepared Meals & Sides aisle – alongside Del Real's Birria and Carnitas Mini Pupusas – this expansion marks a milestone in the brand's continued growth and rising consumer demand for authentic flavors. The proteins are priced at $9.99, with Mini Pupusas available for $8.99.
"We're thrilled to expand our reach with Target and bring our meals to even more households across the country," said Daniela Simpson, CMO of Del Real Foods. "As more shoppers seek brands they can trust, we're proud to offer authentic, abuela-inspired foods made with unmatched heart and heritage."
This expansion comes on the heels of Del Real Foods' first-ever brand campaign, Abuela Intelligence, which plays off the rise of artificial intelligence and celebrates everything Del Real Foods stands for: authentic flavors created with fresh ingredients using family recipes passed down through generations.
The increased distribution furthers the brand's rapidly growing national footprint and commitment to innovation. According to Nielsen, Del Real Foods grew weighted distribution by +1.9pts year-over-year across Total US XAOC, with double-digit distribution gains at key club and grocery retailers – demonstrating strong and sustained retail momentum. Consumer interest in international flavors continues to rise, with the market projected to reach $23 billion by 2032, according to Spherical Insights.
Del Real Foods' refrigerated meals are never frozen and are made to bring the bold, authentic flavors of traditional Hispanic cooking straight to your table – without the prep work. Whether it's a quick weeknight dinner or a weekend get-together, the Carnitas, Barbacoa, and Chicken Fajitas are packed with flavor and can be enjoyed on their own or used to build tacos, burritos, bowls, and more. The brand's Pupusas, a snackable take on traditional Latin American comfort food, are filled with slow-cooked meats and wrapped in crispy corn masa.
Source: Del Real Foods
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