Meat and Poultry Industry NewsBeef

NCBA's Lillie Berman discusses what the GLP-1 Effect means for beef

Popular weight loss drugs shape consumer demand.

August 21, 2025

Lillie Berman, director of nutrition influencer education and evaluation for National Cattlemen's Beef Association, discusses what the GLP-1 Effect means for beef. In this interview, she shares details about how beef fits in with the dietary needs of consumers using GLP-1 weight loss drugs.

Learn what NCBA consumer research has found out about grilling trends and beef in this interview with Dave Friedlander, NCBA's senior director, market research.

KEYWORDS: consumer trends health and wellness NCBA videos

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