National Provisioner Multimedia Specialist Brett Parker sits down with Brian Lillis, director of marketing for Fresh & Ready Meats at Hormel Foods, as they discuss the company's Brand Fuel division, which gathers data about consumers' relationship to brand trust. In this interview, Lillis explains the importance of brand trust in consumer divisions, the most fascinating consumer data the division has come across, and modern consumer habits the company had to adapt to over the years.