Atkins Ranch, a family-owned agricultural practice based in New Zealand, is launching a blend of ground lamb in response to consumers who are prioritizing health and wellness and seeking out improved nutrient density and complete protein.

“Atkins Ranch Ancestral Blend Ground Lamb is an excellent source of protein and a nutritional powerhouse,” said Pat Maher, Atkins Ranch CEO. “This high-quality protein is sourced from our more than 100 New Zealand families who are committed to responsibly raising regenerative lamb while honoring the animal by utilizing and adding value to all of our precious lambs, so nothing is wasted and greater value is delivered back to ranchers.”

Ground lamb, lamb heart and lamb liver are the primary ingredients of Atkins Ranch Ancestral Blend Ground Lamb, which is available at Town & Country Markets.

Atkins Ranch Ancestral Blend Ground Lamb offers more than 20% of the required daily value of protein, according to the USDA My Plate.

Lamb and lamb liver are a source of heme iron, which is more readily absorbed by the body than non-heme iron. Lamb liver is packed with iron, vitamin B12, vitamin A, zinc, copper and selenium, providing a host of benefits from supporting energy production to nerve function and metabolism.

Lamb heart offers a concentrated source of protein, vitamin A, vitamin B12, niacin, selenium, riboflavin, thiamin, pantothenic acid, iron, zinc, omega-3 fatty acids, taurine and other critical nutrients and minerals. Lamb heart is a complete protein source, meaning it contains all nine essential amino acids, which are necessary for muscle repair, immune function and overall health.

These nutrients contribute to heart health, energy levels and muscle growth. Vitamin B12 is crucial for red blood cell production, maintaining a healthy nervous system and improved overall well-being. Niacin contributes to healthy cholesterol levels by raising HDL (good cholesterol) and lowering LDL (bad cholesterol). Riboflavin is key for energy production and fat metabolism. Taurine is not as prominent in other organ meats and supports heart health and vision.

Regeneratively raised

The family farmers who are part of the Atkins Ranch cooperative are committed to sustainable farming practices that prioritize environmental stewardship and animal well-being.

“Our unwavering dedication to doing what’s right sets us apart,” said Maher. “Our farmers not only deliver products of the highest quality, they care for the land to sequester carbon, improve water quality and biodiversity, enrich soils and leave natural systems stronger, healthier and more resilient than they found them. They believe that farming can and should be better for the land.”

These standards apply to all of Atkins Ranch products. Atkins Ranch was the first lamb producer in the world to achieve Non-GMO Project verification and Global Animal Partnership Step 4 accreditation.

Source: Atkins Ranch