Fast-casual restaurant chain Portillo’s announces the appointment of Denise Lauer as chief marketing officer, effective Sept. 22, 2025.

Lauer brings more than two decades of marketing and communications experience to Portillo’s, primarily in the foodservice and food CPG industries. Most recently, she served as chief marketing officer for Marco’s Pizza, where she led a team responsible for brand, media, digital, field marketing, customer experience, and product and channel innovation. At Marco’s Pizza, Lauer developed and executed a comprehensive growth strategy with a strong focus on brand, digital marketing, loyalty programs and local restaurant marketing.

"Denise brings an exceptional combination of strategic vision and hands-on execution, and we are thrilled to welcome her to Portillo’s,” said Michael Osanloo, Portillo’s president and CEO. “Denise’s proven track record of revitalizing customer experiences, growing sales and transactions, and building high-performing marketing teams will be instrumental as we continue to expand Portillo's reach and deepen our connection with guests across the country.”

During her tenure at Marco’s Pizza, Lauer spearheaded initiatives that helped the brand emerge as one of the top pizza chains in the US market. Her achievements included establishing a multiyear innovation pipeline that launched multiple LTOs and permanent menu additions, developing the successful “Marco’s More Menu" value platform that grew check and trip frequency, and driving a digital transformation that modernized and simplified the online ordering experience.

Lauer’s appointment underscores Portillo’s continued investment in strengthening its leadership team.

“As a fan and frequent guest at Portillo’s, I'm excited to join this incredible team and contribute to the continued growth of this beloved brand,” said Lauer. “Portillo’s has a unique position in the market with its craveable menu and passionate fanbase. I look forward to working with Portillo’s talented marketing team to enhance our digital capabilities, celebrate and connect with our guests, and grow awareness of our concept as we expand into new and developing markets.”

Growing up in a restaurant family, Lauer has a lifelong love for the food industry. Over the course of her career, Lauer has served as chief marketing officer for several other brands, including Chicago-based Informed Insurance and Morton Salt. Additionally, she has held various leadership roles at PepsiCo's Quaker Foods and Snacks division and FedEx. Her work has been honored with various industry awards, including Cannes Lions Gold awards and recognition as an Adweek Rising Brand Star while at Morton Salt.

Source: Portillo's