“Launching crispy chicken in Canada is a big move for Taco Bell because it pushes us beyond the taco space and into one of the most competitive categories in QSR,” said Meera Patel, director of marketing for Taco Bell Canada. “Chicken is the number one protein in Canada and crispy chicken continues to be a favourite globally. This launch allows us to meet Canadian cravings while doing what Taco Bell does best, disrupting expectations and innovation with bold flavours and craveable formats. It’s not just chicken, it is crispy chicken, done the Taco Bell way.”

Menu highlights include the Crispy Chicken Taco, Crispy Chicken Burrito and Crispy Chicken Tenders.

The taco features one Crispy Chicken Tender layered with purple cabbage, lettuce, pico de gallo and shredded cheddar cheese, topped with either Spicy Ranch or Avocado Ranch sauce.

The new burrito features two Crispy Chicken Tenders surrounded by a bed of purple cabbage, lettuce, pico de gallo and cheddar cheese, drizzled with either Spicy Ranch or Avocado Ranch sauce.

The Crispy Chicken Tenders feature three all-white meat Crispy Chicken Tenders served with Spicy Ranch dipping sauce.

Chicken is Canada’s top protein, and with crispy chicken trending worldwide, Taco Bell Canada is seizing the moment.

To celebrate the launch of its new Crispy Chicken lineup, Taco Bell Canada is hosting the Taco Bell Crunch-In, a first-of-its-kind tasting event and mukbang community gathering set for Sept. 29 from 1-5 p.m. at Sankofa Square, formerly Yonge & Dundas Square. Attendees will receive two complimentary Crispy Chicken Tenders with Spicy Ranch dipping sauce, alongside on-site games, prizes, exclusive coupons and interactive photo stations.

Source: Taco Bell Canada