Midwest grocer Fresh Thyme Market is rolling out its third annual Top 10 Trends report. Developed in partnership with data, insights and commerce solutions provider SPINS, the predictions for 2026 draw on consumer insights and wellness research to offer a roadmap of the key ingredients and products that will be in high demand in grocery aisles this coming year.

"Each year, our trends report is about more than forecasting what's next in wellness – it's about our customers. We listen closely to what inspires and energizes them," said Liz Zolcak, president of Fresh Thyme Market. "Midwestern shoppers want food that fuels them to better health and a longer, more vibrant life. Every store visit is designed to be an experience rooted in discovery, inspiration and quality, where customers can explore new products that make healthy living both approachable and exciting. This report is our way of sharing insights about shopping, eating and caring for our bodies and how Fresh Thyme Market is leading the way to healthier lives."

Fresh Thyme Market's top health and wellness trends of 2026:

Gut health: Consumers are exploring quick on-the-go snacks that fuel with a purpose. Shoppers are looking for convenient, flavorful ways to support digestion and immunity while still enjoying grab-and-go snacks.

Longevity lifestyle: The rise of the "lifespan mindset" is fueling demand for nootropics and super mushrooms. Longevity products are no longer just about aging gracefully — they're about staying sharper, more energetic and radiant at every life stage. 

Protein expanded: In 2026, Fresh Thyme expects to see high-protein (10 grams or more) options across new categories. Consumers want protein that feels approachable, fun and refreshing.

Beauty from the inside out: Wellness and beauty continue to merge with food. Even skincare is trending natural with beef tallow creams, mists, serums and sunscreens gaining traction for their nutrient density. 

Regenerative agriculture rises: Beyond organic, customers want products that also restore soil health, protect biodiversity, and promote sustainability. Regenerative agriculture is becoming a badge of honor for brands and a value-add for shoppers who care about leaving the planet better than they found it. 

Private-label power: Shoppers continue to seek high-quality organic foods at prices that fit everyday budgets.

Women's wellness at every stage: From stress management to menopause, women are demanding products tailored to their unique health journeys. Expect growth in ashwagandha, L-theanine, and magnesium-based products to support mood, sleep, and stress. Supplements with formulas designed specifically to support women's beauty, bone, heart, and hormonal health across all life stages are becoming increasingly more popular.

Global flavors, local tables: 2026 is the year of the Avocado. From avocado-based sauces and condiments to Southwest-inspired spice blends and simmer sauces, fresh produce is driving bold, global flavors in formats like taco and fajita blends and veggie-forward skillet sauces that make it easy to bring restaurant-worthy meals home. 

GLP-1 lifestyle support: With the rise of GLP-1 medications, shoppers are prioritizing nutrient-rich foods that support metabolism, satiety, and balanced nutrition. This means demand for lean proteins, fiber-rich foods like fresh organic fruits and veggies, probiotics, and calming stress-support supplements will keep growing. Fresh Thyme Market is leading the way in helping our customers meet these evolving needs with fresh, whole, and functional choices. 

Source: Fresh Thyme Market