Midan Marketing joins Trozzolo Communications Group through acquisition
Independent marketing communications agency Trozzolo Communications Group enters the meat and agriculture space.
For over 20 years, Midan Marketing’s founders, Danette Amstein and Michael Uetz, have been recognized as meat industry thought leaders, translating consumer understanding into tailored marketing strategies and messaging that consistently drive client revenue and results.
Now, independent Kansas City-based marketing communications agency Trozzolo Communications Group is acquiring Midan.
This strategic blending of resources further deepens Midan’s already robust capabilities, enhancing its full-service suite of strategy, insights, creative and omnichannel activation across retail, digital, earned and shopper touchpoints. The acquisition empowers Midan to deliver greater impact for both established meat clients and growing agriculture partners.
Trozzolo Communications Group, known for delivering full-service, multichannel advertising, branding, PR and digital solutions, adds depth to Midan’s capabilities, while bringing fresh perspective from other industries, including food and beverage. Their expertise shines in branded creative and crisis-ready PR amplified by data driven digital execution.
“We serve an industry that has faced unique challenges over the last five years,” said Amstein. “Joining Trozzolo strengthens how we support current and future clients by adding greater support and scale to the work we already do.”
“Joining with Trozzolo became an easy decision,” Uetz said. “Their culture and business philosophies align nicely with ours. We will be maintaining our identity – our name, mission and why – while creating more powerful solutions for our clients.” All but one of Midan’s team members will be part of the acquisition.
“Make no mistake, Midan is the premier meat marketing company in the United States. We’re excited to help take such a strong company to even greater heights,” said Angelo Trozzolo, CEO. “We’re thrilled to welcome Midan to the Trozzolo family. There’s no better way for Trozzolo to enter the meat and ag space than partnering with a team whose deep roots and bold ideas have set the benchmark in these industries for decades.
“Early on in our conversations with Danette and Michael, it became clear that our bold visions for the future and our cultures are aligned. By pairing their expertise in such a crucial category with our integrated creative, PR and digital capabilities, we’ll help producers, processors and brands shape the future of protein while fueling growth for both Midan and Trozzolo.”
The Midan acquisition continues the momentum for Trozzolo’s growth. In June 2025, Trozzolo acquired Milwaukee-based Punch PR. The two acquisitions significantly bolster the Trozzolo team to more than 90 associates, with offices in Kansas City and Milwaukee, and associates located across the US.
Source: Midan Marketing
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
