Taco Bell returns quesarito to the menu
Taco Bell responds to strong customer demand for the return of the quesarito.
Quesarito
Fast-food chain Taco Bell is bringing back its quesarito for a limited time, playing on the internet sensation from 2014, where three-time MVP and Denver Nuggets center Nikola Jokić's 2014 draft announcement famously aired during a quesarito commercial. The accidental overlap has since become a viral chapter in sports and Taco Bell lore.
To make amends, Taco Bell is calling on Jokić to finally try Taco Bell and the quesarito for the very first time.
The quesarito features seasoned beef, seasoned rice, chipotle sauce and reduced-fat sour cream, all wrapped inside a grilled quesadilla packed with melted cheeses and Nacho Cheese sauce. After the quesarito left the menu, consumers petitioned to bring it back.
"We heard our fans loud and clear," said Luis Restrepo, chief marketing officer at Taco Bell. "Their passion turned the quesarito into a Taco Bell legend and bringing it back for the holidays felt like the perfect way to celebrate that energy. And as for the moment that helped keep its story alive – Jokić, we hope there are no hard feelings."
When asked if he would try the quesarito, Nikola Jokić said, "No. It's nice they're finally apologizing. But no."
Source: Taco Bell Corp.
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