Frozen breakfast bagel brand Eat Bronco officially announces its exclusive nationwide launch at Target, rolling out with endcap placement in the frozen section across stores nationwide.

Bronco debuts at Target with two signature flavors, crafted without seed oils: Turkey Sausage, Egg & Cheese (21 grams of protein) and Turkey Bacon, Egg & Cheese (15 grams of protein).

At the core of Bronco is a proprietary bagel recipe and process engineered specifically for the freezer. Unlike traditional frozen breakfast sandwiches that sacrifice texture, Bronco's custom formulation delivers a soft (or air-fryer crispy) bite throughout, recreating the taste and mouthfeel of classic bagel breakfast sandwiches.

"We believe bagel breakfast sandwiches are the go-to choice for next-gen consumers," said Connor Blakley, founder of The DropOut Cos. "I was tired of frozen bagels that fell apart, tasted like cardboard, and had a rubbery texture. Nobody wants that."

"Bringing Bronco to life with Target is a dream come true," Blakley said. "We're grateful for their partnership and shared commitment to delivering meaningful innovation to customers nationwide."

Bronco's launch arrives as high-protein breakfasts expand beyond morning hours into all-day utility. As "anytime meals" become a dominant behavior for Gen Z and millennial families, Bronco aims to meet the cultural moment with a product designed for versatility, speed and taste. Building on the success of DropOut's first product, JAMS, the company continues its mission to reinvent childhood classics with thoughtful, convenient, high-quality essentials for modern lifestyles.

Source: The DropOut Cos.