Meat snack brand Chomps is announcing a yearlong partnership with Ikon Pass, a ski and snowboard season pass. Through the partnership, Chomps expands its presence beyond conventional retail.

Chomps is the exclusive 2026 meat stick vendor across seven US mountain destinations, placing the brand directly in front of millions of annual visitors through dedicated retail presence and year-round on-mountain signage, including the following destinations:

• Steamboat - Steamboat Springs, Colorado
• Winter Park Resort - Winter Park, Colorado
• Mammoth Mountain- Mammoth Lakes, California
• Big Bear Mountain Resort - Big Bear Lake, California
• Snow Valley- Big Bear Lake, California
• Stratton - Windham County, Vermont
• Palisades Tahoe - Olympic Valley, California

To amplify this partnership, Chomps is taking the mountain mindset beyond the slopes with its first-ever lifestyle collection: a limited-edition winter drop featuring a custom scarf, a beanie hat and a Chomps variety pack for $49.95. Available in limited quantities, this exclusive release gives consumers a tangible way to celebrate the collaboration.

"Today’s consumers don’t want to think harder about eating well, they want it to be easier, especially in moments when they’re active and on-the-go," said Stacey Hartnett, SVP of marketing at Chomps. "By showing up on the mountain, we’re removing a real barrier by making high-quality, protein-forward fuel instantly accessible, so people can spend less time worrying about what to eat and more time enjoying every moment of their adventure."

Beginning February 2026, Chomps will host two-day sampling activations at four premier destinations: Steamboat, Winter Park Resort, Mammoth Mountain and Big Bear Mountain Resort. This initiative marks a shift toward in-person connections on the mountain, when convenience and quality matter most.

Chomps is also launching a sweepstakes offering one winner $2,000 to spend at Steamboat, plus lift tickets and Chomps product to fuel their adventure.

“Our community represents a wide variety of outdoor enthusiasts: from the serious athletes to the family vacationers. Chomps understands that performing your best, whether you’re on the slopes, the trails, or just keeping up with the kids, requires quality fuel,” said Ryan Blanchard, VP brand partnerships for Alterra Mountain Co “This partnership ensures that when you’re grabbing a quick bite between activities, you have access to real, sustained energy that keeps you going all day.”

Source: Chomps