American Farmers Network, a domestic supplier of premium grass-fed and organic beef, is appointing industry veteran Jim Rogers as chief commercial officer.

Rogers brings nearly two decades of experience building high-performance commercial organizations, leading sales and marketing teams and scaling revenue across both domestic and international markets. In his new role, he will guide AFN's enterprise-wide commercial strategy, overseeing sales, marketing and customer development while helping unlock new growth opportunities across channels and geographies.

"AFN is at an important inflection point," said Sanin Mirvić, founder and chairman of American Farmers Network. "We've built a powerful vertically integrated platform and a reputation for uncompromising quality. Jim's leadership, commercial discipline, and strategic mindset will help us transform that foundation into an even more dynamic growth engine. Together, we share a vision of building the most trusted premium beef company in the United States."

As chief commercial officer, Rogers will work closely with AFN's executive leadership team across operations, procurement, production, finance and marketing to ensure alignment between market demand and operational execution. His mandate includes expanding AFN's presence in new customer segments, accelerating branded product growth and strengthening long-term partnerships with retailers, foodservice customers and international buyers.

"AFN has assembled a truly differentiated platform in premium grass-fed and organic beef," said Rogers. "From its rancher partnerships to its processing capabilities and branded portfolio, the company is uniquely positioned to lead this category. I'm excited to work alongside Sanin and the broader team to build scalable commercial strategies that drive sustainable growth and create lasting value."

Rogers' appointment underscores AFN's broader investment in senior leadership as the company continues to expand production capacity, advance its brand portfolio, and reinforce its position as a category-defining U.S. supplier of premium, responsibly produced beef.

Source: American Farmers Network