Fast-food chain Church's Texas Chicken is appointing Kevin Nemeth as executive vice president, chief commercial officer. In this role, Nemeth will lead the company's commercial strategy, overseeing brand, marketing, digital, loyalty, CRM, customer engagement, menu strategy, pricing, product innovation and revenue growth across the system. 

Nemeth will focus on strengthening and connecting the company's commercial capabilities, from how Church's shows up as a brand creatively and culturally to how it engages customers digitally, supports menu innovation and performs in restaurants. He will also focus on driving traffic, increasing customer visit frequency, supporting franchisees at the store level and bringing new ideas to the customer experience.

Nemeth brings more than 15 years of experience driving growth and leading digital transformation across restaurant, retail, financial services, and consumer brands. Most recently, he served as chief digital and marketing officer for Authentic Restaurant Brands, where he led marketing and digital strategy across a multi-brand portfolio. He has also held leadership roles at Popeyes, TD Bank, L'Oréal and HSN. 

Nemeth has built a strong track record of using integrated marketing and digital strategy to strengthen restaurant brands. His expertise includes loyalty, CRM, media, off-premises and customer experience, with a focus on building stronger customer relationships and improving restaurant-level performance. At Popeyes, he helped grow digital sales from roughly 4% to nearly 20% of total sales and played a key role in launching Popeyes Rewards, which reached more than 5 million users within its first six months.

"Church's is entering an important phase of growth, and our ability to connect with guests in more relevant and measurable ways will be critical to our continued success," said Roland Gonzalez, chief executive officer of Church's Texas Chicken. "Kevin understands how to drive traffic, increase frequency, and translate stronger engagement into meaningful restaurant-level performance. He will help us continue delivering the value and experience people have come to expect from Church's since 1952." 

As EVP, chief commercial officer, Nemeth will help connect brand, digital, loyalty, menu strategy and restaurant execution into a more integrated commercial approach. His work will support Church's continued efforts to modernize the customer experience while staying rooted in the value and quality the brand is known for.

"Church's is a brand with a strong foundation and a lot of opportunity ahead," said Nemeth. "What stood out to me is the combination of real growth potential and the genuine connection to the communities it serves. I'm excited to help build on that and support the brand's next chapter."

Source: Church's Texas Chicken