Niman Ranch launches Regenerative Organic Certified beef program
Program debuts with a network of ranchers covering 105,000 US acres and a roadmap to reach 250,000 acres by 2028.
Niman Ranch debuts domestic Regenerative Organic Certified beef
Niman Ranch, a network of US family farmers producing humanely raised, premium meat, is launching its Regenerative Organic Certified (ROC) beef program sourced entirely from US family ranches. The program debuts with a network of ranchers covering 105,000 US acres and a roadmap to reach 250,000 acres by 2028.
With the US cattle herd at a 75-year low, the domestic supply chain is under unprecedented pressure — just as demand for organic, grass-fed beef reaches an all-time high. Today, more than 95% of organic beef is imported to fill the gap. Niman Ranch is actively re-shoring this supply by investing in a robust domestic option that rewards US family ranchers for their stewardship while delivering the premium eating experience consumers demand.
“By achieving ROC status at scale, we are providing a transparent, domestic organic solution that not only heals the soil while supporting American ranching families but offers the quality and consistency of product that the Niman Ranch beef program stands for,” said John Tarpoff II, vice president of beef at Niman Ranch.
Third-party validation
Regenerative Organic Certification is considered the gold standard, verifying soil health, animal welfare and social fairness in a single third-party program.
“We are incredibly proud to welcome Niman Ranch’s new beef program into the Regenerative Organic Certified family,” shared Christopher Gergen, CEO of the Regenerative Organic Alliance. “Niman Ranch’s commitment to 100% US domestic ROC beef represents a vital investment in the future of American ranching and the health our land and communities.”
Investing in American farmers and ranchers
Niman Ranch’s ROC beef program provides more than just a certification; it offers a secure, premium market for American ranchers dedicated to regenerative organic stewardship.
While many grass-fed programs are lean or inconsistent, Niman Ranch’s ROC beef is a culinary-first program, bridging the gap between regenerative stewardship and steakhouse-quality marbling through:
- Angus genetics selected for superior marbling and rich flavor
- 100% grass-fed and finished: Pasture-raised for life
- Regenerative management: High-frequency rotational grazing on diverse, organic forages for deeper flavor
The result: USDA-graded choice and prime beef with the tenderness and consistency expected from Niman Ranch, validated by the gold standard of ROC.
Sampling at Expo West
Niman Ranch’s ROC beef will be available starting April 2026 as retail-ready ground beef and a sub-primal program for the fresh meat case and foodservice applications. Later in the year, the program will expand to a full case-ready set.
The Niman Ranch team will be at booth #N1316 at Expo West to sample the new ROC beef and share more information.
Source: Niman Ranch
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