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Meat and Poultry Industry NewsBeef

UK Embassy tour explores US beef market

National Cattlemen’s Beef Association hosts a stop on a United Kingdom Embassy Farm Tour at Whitestone Farm in Loudoun County, Va.

By Industry News
NCBA hosts UK Embassy
Courtesy of the National Cattlemen's Beef Association

Left to right: Virginia Agriculture Secretary Katie Frazier, NCBA President Gene Copenhaver, Secretary of State for Environment Food and Rural Affairs Rt. Hon. Emma Reynolds MP, Whitestone Farm employee Scott Buchanan, and UK Farmers' Union President Tom Bradshaw

March 9, 2026

The National Cattlemen’s Beef Association recently hosted a stop on a United Kingdom Embassy Farm Tour at Whitestone Farm in Loudoun County, Va. The event included a roundtable with stakeholders from Virginia and the United Kingdom, including Secretary of State for Environment Food and Rural Affairs Rt. Hon. Emma Reynolds MP, Virginia Agriculture Secretary Katie Frazier and Virginia Deputy Agriculture Secretary Ben Rowe, as well as leadership from UK’s National Farmers Union and the Virgina Farm Bureau.

"NCBA hosted this event to showcase US cattle producers and share the great story of US beef, which continues to resonate with British consumers as demand for American beef grows in the United Kingdom," said NCBA President and Virginia cattle producer Gene Copenhaver. "NCBA engages continually with our international trading partners to expand market access and create more opportunities for US producers.

"This event highlighted the shared values of British and American producers and the production practices that are common to both sides of the Atlantic, those commonalities make us ideal trading partners. With the first shipments of US beef exports reaching the UK this week, the event was a great opportunity to celebrate our reciprocal trade deal."

The US signed a trade deal with the United Kingdom in May 2025, significantly increasing market access for US beef. This follows years of work by NCBA to build a foundation for a trade deal with the UK, including numerous meetings with British industry stakeholders; members of Parliament; the British Embassy; the UK Department for Environment, Food and Rural Affairs; and other top British authorities. NCBA will continue to engage British consumers and stakeholders to build trust, ensuring more US beef is exported to the UK.

Source: National Cattlemen's Beef Association

KEYWORDS: Beef Exports National Cattlemen's Beef Association united kingdom

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