True Story Foods, a family-run producer of all-natural meats, is expanding its charcuterie lineup at Whole Foods Market stores nationwide. Following the success of offerings like diced uncured pancetta and uncured guanciale, the brand will also offer pepperoni, prosciutto, hard salame and Genoa salame.

Crafted in the old-world tradition, the brand’s charcuterie is made without added nitrites, nitrates or preservatives. The line carries a certification from the Global Animal Partnership (GAP), a nonprofit organization that advances farm animal welfare by developing science-based standards and certifying farms and food producers through an independent, tiered labeling program.

"This expansion at Whole Foods Market is a meaningful step forward for our team,” said Phil Gatto, co-founder of True Story Foods. "Since day one, we’ve focused on crafting charcuterie the old-world way, respecting time-honored techniques and using clean, thoughtfully sourced ingredients.

"We’ve always believed people shouldn’t have to choose between food they feel good about and the authentic flavors they crave. We’re proud to bring more of that uncompromising quality to Whole Foods Market customers nationwide."

It all starts with True Story’s heritage breed program, which uses an heirloom breed of hog prized for its flavor and hardiness. This trait allows them to be raised antibiotic-free on small family farms in the Midwest — always crate-free with room to roam. 

"We’re seeing more shoppers read ingredient labels carefully, but they still expect great flavor," said Colin Harter, executive vice president of sales at True Story Foods. "Our charcuterie is made with clean, simple ingredients and traditional methods, delivering the depth of flavor people love without anything unnecessary. It’s also incredibly versatile—perfect for a charcuterie board, elevating pizza night, layering into sandwiches, or adding protein to a quick snack, making it easy to enjoy high-quality meats any day of the week."

Since it was founded in 2011, True Story’s mission has been to connect consumers with natural foods while allowing family farmers to sustain their way of life. The company's clean ingredient promise dictates that its meats contain no added nitrites or nitrates, artificial colors or flavors, preservatives, gums, or stabilizers. The animals are raised with all vegetarian feed and no antibiotics.

Source: True Story Foods