Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry NewsSeafood

The Fish Guy expands online sales with integrated e-commerce solution

E-commerce solution combines eGrowcery’s online ordering and fulfillment platform with Square’s payment and point-of-sale technology.

By Industry News
The Fish Guy logo
The Fish Guy
March 23, 2026

The Fish Guy, a Chicago-based seafood retailer, recently implemented an integrated e-commerce solution powered by eGrowcery and Square. The combination of eGrowcery’s online ordering and fulfillment platform with Square’s payment and point-of-sale technology is streamlining the retailer’s digital operations and enhancing convenience for customers while supporting efficient order management and payment processing.

“We're excited to offer a seamless e-commerce experience to our ‘afishionados’ across Chicagoland,” said Aaron Rubens, managing partner of The Fish Guy. “Thanks to the powerful collaboration between eGrowcery and Square, we can now efficiently handle everything from online ordering to secure payments and reliable fulfillment. Our customers love the simplicity, and our team appreciates how well everything integrates.”

eGrowcery, a white-label e-commerce platform for grocery and specialty food retailers, customized its system to match The Fish Guy’s brand experience and operational workflows. The integration with Square’s accessible payment and POS ecosystem enables real-time transaction processing, order tracking and reporting in a single intuitive interface.

“Our goal is to give local retailers like The Fish Guy digital tools that rival the biggest players while still reflecting the personal service and quality shoppers expect from a trusted neighborhood business,” said Patrick Hughes, CEO of eGrowcery. “The partnership between eGrowcery and Square also underscores the increasing importance of making retail as frictionless as possible.

“By integrating Square’s proven payment technology, we’ve created a complete solution that supports business growth and provides a superior customer experience.”

Square’s platform played a critical role in connecting the e-commerce and payment systems with simplicity and flexibility. “We’re proud to work with eGrowcery to help local retailers like The Fish Guy strengthen their online presence,” said Morgan Kuntze, global partnerships lead at Block. “Together, we’re making it easier for independent merchants to deliver a frictionless shopping, checkout, and fulfillment experience.”

The collaboration between eGrowcery and Square underscores a shared mission to empower independent retailers with technology designed to boost efficiency, visibility, and consumer satisfaction.

Source: The Fish Guy

KEYWORDS: e-commerce online sales seafood at retail

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • A cow eating grass and a chicken standing next to it in a field.

    The Top 100 Meat & Poultry Processors of 2026

    The 2026 Top 100 Meat & Poultry Processors highlights...
    Special Reports
    By: Fred Wilkinson
  • Breaded chicken nuggets on a white plate.

    Food safety programs prioritize prevention, verification, and traceability

    Across processing operations, food safety strategies are...
    Food Safety
    By: Sammy Bredar
  • An open double cheeseburger on a white plate, the top bun beside it, along with a side of seasoned fries.

    How convenience is driving summer grilling innovation in 2026

    Demand for high-quality, convenience-driven formats...
    Special Reports
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  two individuals standing by a farm gate
    Sponsored byPIC

    When PRRS Hits Home: The Chinn Family’s Story and a Hopeful Future

  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

Popular Stories

Butchers processing hanging beef carcasses in meat processing plant

Meat Institute says meatpacking industry restructuring won’t lower beef prices

Kroger logo

Kroger to acquire Giant Eagle for $1.65B

Corporate headquarters groundbreaking

PS Seasoning and Pro Smoker reveal new parent company at headquarters groundbreaking

2026 Top 100 Meat & Poultry Processors Report

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
The National Provisioner 2026 Food Safety Report

Related Articles

  • Promenade logo 2022

    Promenade launches turkey e-commerce solution for local butcher shops

    See More
  • The National Provisioner News Briefs

    Wayne Farms online chicken sales prove popular with local purchasers

    See More
  • Holland Bros. Meats Display Case

    Holland Bros. Meats focuses on driving sales with e-commerce

    See More

Related Products

See More Products
  • meat.jpg

    Non-Thermal Processing Technologies for the Meat, Fish, and Poultry Industries

  • GlobalData_logo_blue_header.png

    Fish & Seafood in the United States

See More Products

Events

View AllSubmit An Event
  • September 9, 2010

    Food Plant of the Future: Surviving and Thriving with Automation

    On Demand: Hixson Architecture Engineering Interiors presents Surviving and Thriving with Automation.
View AllSubmit An Event
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing