Archer’s promotion with ‘Star Wars: The Mandalorian and Grogu’ marks a milestone
Tie-in is the brand's first collaboration with an entertainment franchise.
Andrew Thomas, senior vice president of marketing for the meat snacks brand Archer, discusses the company's new promotional tie-in with "Star Wars: The Mandalorian and Grogu." Archer's 'Star Wars'-themed promotion is the meat snack brand's first promotional tie-in with an entertainment franchise.
The campaign includes a presence across retail, digital and social ads, out-of-home, and consumer-facing extensions.
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