Nathan’s Famous launches Grass-Fed Beef Franks
Nathan’s Famous hosts an immersive event in the Bronx to commemorate the launch of Grass-Fed Beef Franks.
Nathan’s Famous Grass-Fed Beef Franks
Hot dog brand Nathan’s Famous is introducing 100% Grass-Fed Beef Franks, available at major retailers nationwide, including Walmart and Sam’s Club.
“Our new 100% Grass-Fed Beef Franks deliver premium, crave-worthy innovation that allows ingredient-mindful consumers to enjoy our classic American hot dog without the work or the hesitation,” said Marianne Radley, managing director of marketing for Smithfield Foods, owner of the Nathan's Famous brand. “This lineup maintains our deep brand heritage while answering the call for more ingredient selections on the grill.”
To celebrate this launch and kick off grilling season, Nathan’s Famous is hosting an immersive launch event May 1, 2026, 3:30 p.m. – 6:30 p.m. at Macombs Dam Park, located directly across from Yankee Stadium in Bronx, New York. The celebration will feature franks, interactive games and photo moments.
Source: Smithfield Foods
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
