Condiments and seasoning brand Hidden Valley Ranch is launching Hidden Valley Ranch Dippers in the refrigerated aisle. The new line of ready-to-eat snacks are rolling out at select retailers across the US, including Walmart, Kroger, Publix, Albertsons and more, and will be officially unveiled at Sweet & Snacks Expo 2026 at booth #4437 in Las Vegas, May 19-21.

Developed through a licensing partnership with Carl Buddig and Co., the new dippers mark Hidden Valley Ranch's first entry into the refrigerated protein snacking space, pairing the brand's ranch flavor with ready-to-eat chicken.

Hidden Valley Ranch Chicken Dippers. Courtesy of Hidden Valley Ranch

"Today's active consumers want food that works as hard as they do, so we're making it easier than ever for fans to enjoy the Hidden Valley Ranch flavor they love—anytime, anywhere," said Matt Barlow, vice president of brand and commerce marketing at Carl Buddig and Co.

"At Hidden Valley Ranch, we're always listening to our loyal ranch fans for ideas on where to bring our iconic flavor next," said Nick Higgins, general manager of Hidden Valley Ranch. "Now we're making it more convenient and even more delicious for consumers to pack in more protein."

Available in Original Ranch and Buffalo-Style Ranch varieties, Hidden Valley Ranch Dippers feature natural, seasoned grilled chicken strips paired with creamy Hidden Valley Original Ranch dressing.

The licensing collaboration brings together Hidden Valley Ranch's brand heritage with Carl Buddig and Company's expertise in protein products, enabling faster entry into the refrigerated snacking category.

"This partnership continues Carl Buddig and Company's commitment to flavor-forward innovation in the refrigerated category, allowing us to tap into new audiences, expand into formats consumers are actively seeking, and bring something fresh to the market," Barlow said.

Source: Hidden Valley Ranch