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Meat and Poultry Industry NewsNew Consumer ProductsSausage

Old Wisconsin reduces price and portion size for Smoke Stacks line

Old Wisconsin introduces a new flavor for its Smoke Stacks line alongside updated pricing and product size.

By Industry News
Old Wisconsin Smoke Stacks
Courtesy of Old Wisconsin Sausage

Old Wisconsin Smoke Stacks

May 15, 2026

Old Wisconsin, a Wisconsin-based producer of hardwood‑smoked sausages and meat snacks, is setting a new lower price point across its Smoke Stacks varieties, aiming to reach value-conscious consumers.

“As rising costs continue to impact households nationwide, people are looking for foods that are convenient, satisfying and affordable—without sacrificing flavor or protein," said Charlie Kuoni, senior brand manager for Old Wisconsin. "We’re always listening to our fans and making sure Old Wisconsin Smoke Stacks stay within reach, even when budgets are tight."

All Old Wisconsin Smoke Stacks products will transition from a 2.5‑ounce size to a 2‑ounce offering at a price point of $3.49, down from $4.49.

Old Wisconsin Smoke Stacks are gluten free and contain no added MSG. Varieties include turkey sausage and cheddar cheese, beef sausage and cheddar cheese, and beef sausage and jalapeno cheese, as well as the new pepperoni and cheddar variety.

The new 2-ounce products launch beginning Aug. 1, 2026, at participating national retailers including Albertsons and independent C-stores nationwide,

Source: Old Wisconsin Sausage

KEYWORDS: old wisconsin

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