Plant-based seafood producer Oshi received a $3 million investment from a global seafood manufacturing giant. In addition to opening its community investment round on Wefunder, Oshi is expanding into a comprehensive seafood platform with the launch of its Whitefish product line. Developed over 18 months, the Whitefish series utilizes Oshi’s patented technology to create a whole-cut fillet that mimics the delicate, flaky texture of traditional whitefish.

Oshi Whitefish. Courtesy of Oshi

"We are at a tipping point," said Ofek Ron, CEO and co-founder of Oshi. "The fact that one of the largest traditional seafood players in Latin America is investing in us is a clear signal that plant-based seafood is the future of food security. We are now inviting our community to join this momentum - investing in a mission that is good for the ocean and built for massive commercial growth."

Oshi’s Whitefish focuses on a versatile, "ocean-scented" flavor profile designed to appeal to a wide audience. The new line joins Oshi’s flagship salmon in high-profile venues and retailers across the US.

In 12 months since its pilot launch, Oshi has expanded into more than 100 restaurant menus, including Neat Burger, Veggie Grill and City Roots.

The company has seen revenue grow 4x year-over-year and is now preparing for a major national retail rollout targeting 686 doors in 2026. This expansion is supported by industry-leading distributors KeHE and UNFI, with products entering retailers such as Lassens, Mother’s Market and Earthfare. By leveraging its "plug-and-play" manufacturing model, Oshi has reduced production costs by over 80%, paving the way for price parity with conventional fish.

The investment round is now open on Wefunder starting at $250, allowing investors to own a stake in the company. In addition to equity, Oshi is offering exclusive investor perks and benefits.

"I’ve spent decades building a category-defining company, taking Oatly from a niche idea to a global leader, and that experience has made me very skeptical of how hard this category is to get right," said Björn Öste, co-founder of Oatly and Oshi investor. "When I first tasted Oshi’s prototypes in 2022, I initially tried to talk Ofek out of it. Plant-based fish is a brutally tough challenge. What changed my mind was their execution. Oshi hasn’t just developed a compelling product; they’ve built a proprietary production process that gives them a real edge. They have a real shot at defining this category."

Unovis, the alternative protein fund behind Beyond Meat, said, "Seafood is one of the last frontiers in the alternative protein revolution. We've seen what plant-based can do to meat and dairy - Oshi is bringing that same disruption to salmon, the most consumed seafood in America. The science, the texture, the team: this is exactly the kind of company we built Unovis to back."

Source: Oshi