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Meat and Poultry Industry NewsNew Consumer ProductsBeef

Walmart beef brand McClaren Farms introduces Smokehouse lineup

McClaren Farms grows to over 500 stores across the Southeast since launching in 2021 as Walmart's first self-developed Angus beef supply chain.

By Industry News
McClaren Farms and Walmart logos
McClaren Farms and Walmart
June 4, 2026

McClaren Farms and Walmart are launching Smokehouse, a line of minimally processed Angus beef. Exclusively available at Walmart locations across Texas, the Smokehouse offerings feature McClaren Farms' premium Angus beef, ranging from brisket to short ribs and burnt ends.

McClaren Farms is rooted in five generations of Central Texas ranching heritage. The Smokehouse lineup at Walmart is inspired by the flavors and large-format cuts synonymous with Texas barbecue culture.

The Smokehouse offerings are part of McClaren Farms' partnership with Walmart. Since launching in 2021 as Walmart's first self-developed Angus beef supply chain, McClaren Farms has grown to over 500 stores across the Southeast. The Texas-exclusive Smokehouse line marks the brand's debut in the Lone Star State.

The new line includes:

  • McClaren Farms Bone-In Cowboy-Cut Short Ribs, Prime Beef (2–4 lb)
  • McClaren Farms Whole Beef Tenderloin, Choice Angus Beef (4.2–8.4 lb)
  • McClaren Farms Bone-In Cowboy Ribeye Steak, Prime Beef (0.98–1.84 lb)
  • McClaren Farms Brisket Burnt Ends, Choice Angus Beef (1.80–3.25 lb)
  • McClaren Farms Bone-In Dino Ribs, Prime Beef (4.2–8.2 lb)
  • McClaren Farms Thor's Hammer Bone-In Shank, Prime Beef
  • McClaren Farms Beef Brisket, Choice Angus Beef (9.50 - 20.25 lb)

"Grilling is about more than just cooking; it's about creating special moments around the table," said Bob McClaren, founder and owner of McClaren Farms. "With our McClaren Farms Smokehouse offerings at Walmart, we're giving customers access to premium Angus beef that brings big flavor and big experience to backyard cooking, whether you're smoking ribs low and slow or firing up the grill for a weekend gathering."

The McClaren Farms Smokehouse line is available at participating Walmart stores across Texas, with select items offered for pickup or delivery through Walmart.com.

Source: McClaren Farms

KEYWORDS: beef supply chain private label walmart

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