The Dairy Alliance and Georgia Beef Board are launching a summer initiative to highlight the connection between beef and dairy, two industries deeply rooted in Georgia's agricultural landscape.

Through June 15, 2026, the organizations are hosting a Beef and Dairy Summer Grilling Sweepstakes, giving Georgia residents the chance to win one of three curated grilling kits featuring a cooler, Georgia Beef cast iron skillet, charcuterie board and more.  The sweepstakes builds on a yearlong collaboration between the two trade associations, focused on educating consumers and strengthening awareness around the connection between these two industries.

"Summer gives us the perfect opportunity to showcase how beef and dairy work together to create meals that are both delicious and nutrient-rich," said Farrah Newberry, chief executive officer at The Dairy Alliance. "Through this partnership, we are highlighting the impact of local farmers while inspiring families to enjoy these foods in new ways at home."

Throughout the year, The Dairy Alliance and Georgia Beef Board will activate this partnership through recipe content, social collaborations and on-site events that showcase how beef and dairy work together on the farm and on the plate. Together, they aim to expand educational outreach, highlight the nutritional benefits of beef and dairy and increase awareness around sustainable practices.

Georgia residents can enter the sweepstakes online, and winners will be selected in mid-June.

Source: The Dairy Alliance