Beyond Meat launches plant-based filet at Wegmans, H-E-B
Beyond Meat adds mycelium to its portfolio.
Beyond Steak Filet
Plant-based protein company Beyond Meat is launching its Beyond Steak Filet at Wegmans and H-E-B. The rollout marks the first time Beyond Steak Filet is available to consumers at retail.
Since launching on the brand's direct-to-consumer site in October 2025, Beyond Steak Filet has received positive feedback and become the site's top-selling product, with consumers emphasizing its taste, texture and nutritional profile.
Made with mycelium and avocado oil, the “whole-cut” plant-based filet features 28 grams of plant protein and 3 grams of fiber per serving.
Beyond Steak Filet is one of more than 20 products across the brand's portfolio to have earned Clean Label Project Certification, which recognizes products that meet standards for purity and transparency. The plant-based offering also contains no added antibiotics or hormones and is Non-GMO Project Verified.
“I believe Beyond Steak Filet is our most compelling center-of-the-plate innovation since the Beyond Burger,” said Ethan Brown, founder and CEO of Beyond Meat. “The product marks the introduction of the powerhouse ingredient mycelium into our portfolio.”
Source: Beyond Meat Inc.
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