Royal Farms brings back Chickenpalooza to support local hunger relief

Campaign for 2026 features an 'Eat Like a Hero' theme.

Royal Farms is bringing back its Chickenpalooza, a limited-time promotion running July 1 through Sept. 1. This year’s campaign introduces an “Eat Like a Hero” theme, celebrating the idea that every purchase can help make a difference in the communities Royal Farms serves.

The Chickenpalooza menu lineup includes a $6 meal deal with a Royal Farms Chicken Sandwich, 2-piece dark, white or tender meal and a World-Famous Chicken Sub or Wrap. The menu also includes 2 for $6 Chicken Sliders, as well as a $12 Bucket Deal featuring 8-piece mixed or 10-piece dark chicken.

Throughout the campaign, a portion of proceeds from every Chickenpalooza menu item sold will be donated to local hunger relief organizations across the Mid-Atlantic and Southeast. Participating charities include:

Maryland Food Bank
Food Bank of Delaware
Food Bank of South Jersey
Food Bank of Central & Eastern Carolina (NC)
Chester County Food Bank (PA)
Lowcountry Food Bank (SC)
Fredericksburg Regional Food Bank (VA)
Meals on Wheels Berkeley (WV)

“At Royal Farms, supporting the communities we serve is core to who we are,” said Eric Price, Royal Farms director of retail operations. “Chickenpalooza brings that commitment to life by giving our customers something they can experience and enjoy all summer long.”

Consumers can also shop for exclusive in-store collectibles, featuring custom Chickenpalooza T-shirts, mini chicken toys, plush chicken toys and branded socks.

Source: Royal Farms