Movie theater chain Regal upgrades to quarter-pound Nathan's Famous hot dogs
Regal declares July as Hot Dog Summer.
Movie theater chain Regal is declaring July as Hot Dog Summer with the launch of upgraded quarter-pound Nathan's Famous hot dogs paired with Heinz condiments at concession stands everywhere.
"At Regal, we're consistently working to elevate every element of the moviegoing experience, and this summer, we're focused on offering bigger and better hot dogs," said Jake Bishop, head of Food and Beverage at Regal. "Every aspect of our hot dogs has been reconsidered from meat to bun to condiments to package, upgrading each detail to provide moviegoers with the best hot dog around."
Regal Crown Club rewards members who have never purchased a hot dog will receive a free toppings upgrade added to their accounts.
Every eligible Nathan's Famous hot dog purchase at Regal will count toward special rewards for loyalty members. Regal Crown Club members will earn 1,000 extra credits when purchasing their first hot dog and will receive a free Nathan's Famous Classic Dog after every fifth purchase until Aug. 2, 2026.
With their second Nathan's Famous hot dog purchase, members will automatically be entered into a sweepstakes for a chance to win a three-night luxury trip to Coney Island for one member and a guest, which includes sightseeing passes, a guided tour, $500 spending money and an opportunity to serve as a guest judge at the 2027 Nathan's Famous Hot Dog Eating Contest.
On National Hot Dog Day, July 15, in partnership with Nathan's Famous, Regal Crown Club all rewards members named “Nathan” on their registered accounts will receive a free quarter-pound Nathan's Famous Classic Dog.
Source: Regal
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