Appearance Old World products have a homemade look. Each piece of product does not have to be identical. Link products are typically in natural casings. The links can be made by hand rather than on automated machinery. If they are smoked the smoke color is often a little bit on the dark side. If the product that is in a casing two inches or larger in diameter there are many Old World style casings that can be used. I like casings that give the outside of the product wither a diamond shape or rectangular pattern. There are casings that even have string embedded in them to give the product a hand tied look and some that will coat the outside of the product with spices. The important thing is to give the product a handmade look. One of the rules of marketing is that you must please the eyes first.
Flavor Typically Old World style products have a bold flavor. The flavor is often more intense than traditional items. In Old World style products the seasoning of choice is natural spices rather than spice extractives. Consumers expect to see visible spice in Old World products.