Now that the spotlight is on the meat industry again, let’s make the best of it. Let’s use this opportunity to get the USDA and FSIS to take E. coli seriously and not just give it lip service. I’ve sat in on many association conventions and food-safety discussions, and the processors who have spoken up have ideas that could really make a difference.
Let’s get the USDA to put together a campaign letting the public know that your ground beef has to be cooked to 160 degrees. A label on the package of ground beef isn’t enough, obviously. How about some print, radio and television advertising?