ROI of Sustainability
In Part Two of our special report on sustainable packaging (Part One, Feb. 2008), The National Provisioner analyzes the challenges of determining the return-on-investment of a sustainable packaging program with three experts in the field. Matt Dannenfeldt, General Manager, Rehrig Penn Logistics, and Bob Klimko, Director, Corporate Sales & Marketing, Norseman, represent the Reusable Pallet & Container Coalition (RPCC). Dannenfeldt is a member of the RPCC, while Klimko is the coalition’s vice president. Contributing her expertise to the discussion as well is Pamela Long, Partner, Little Big Brands, a company that specializes in brand strategy and package design among its core competencies.