Gold'n Plump announces transformation into GNP Co.
Minnesota-based, family-owned Gold'n Plump Poultry has gone public with new GNP Company name and values framework.
In 2008, Gold'n Plump Poultry began its transformation from a company selling a single brand with the same name as its company (Gold'n Plump the company, Gold'n Plump the brand) to a multi-brand company with the launch of a new, more sustainably minded premium brand of chicken called Just BARE. Then, in 2010, the company added a value brand to its portfolio called Sunny Roost.