A friend recently asked me what I do for Tyson Foods. While sharing a brief description of my various responsibilities, I noticed a confused look on her face as I was describing my role of sustainability manager. When I asked what was wrong, she said, “I have no idea what you mean when you say sustainability.”
It was at this moment, I realized sustainability is a word and concept understood by corporations, academia, investors and other stakeholders; it’s not a commonly used word or generally accepted concept with consumers.